A headshot of Genevieve Clay-Smith

Genevieve Clay-Smith

Co-Founder and CEO

Genevieve is a millennial with a portfolio career that spans the film industry, not-for-profit space and advertising. She’s a business owner, mentor and an award-winning writer/director, with work showcased nationally and internationally including the United Nations. Genevieve is the 2015 NSW Young Australian of the year and winner of the 2014 Westpac & Financial Review’s 100 Women of Influence, Young Leader award. She is an innovative concept and project developer and is passionate about creating work that allows for inclusion and diversity in the creative industries.

Genevieve co-founded Bus Stop Films in order to create a more inclusive and diverse film industry, as well as help people from marginalised communities personally grow and develop through the opportunity to learn about film studies. She has voluntarily worked as Bus Stop Films’ executive director for six years, forging opportunities for those who are sidelined to become involved in filmmaking.

Genevieve is responsible for developing, delivering and expanding the reach of the Bus Stop filmmaking workshops within the community. She has developed strategic partnerships with AFTRS and Panavision and is continuously finding news ways to advocate for a more diverse and inclusive society.

A headshot of Eleanor Winkler

Eleanor Winkler


Eleanor is an award winning screen producer with 10 years experience in producing and managing complex screen projects, small businesses and creative teams. Eleanor is co-founder of Bus Stop Films, where she has acted as producer and executive for the company’s slate. She is committed to grass roots storytelling, building platforms for authentic voice, and generally creating disruptive and exciting screen content that mixes up the status quo. She is constantly working to create diversity on camera as well as behind the scenes in order to build a stronger and more vibrant screen industry.

Eleanor is currently producing digital video content for Adam McKay and Will Ferrell’s production company Funny Or Die (FOD), while supporting the development of the Bus Stop Films slate with Genevieve. Throughout her career, Eleanor has been fortunate enough to work alongside some of the top talents in Hollywood: directors Jill Soloway and Judd Apatow, as well as an A-List cast including Amy Schumer, Aidy Bryant, Christina Applegate, Michaela Watkins and Kevin Bacon.

A headshot of Sarah-Jane Johnson

Sarah-Jane Johnson

Relationships and Opportunities Manager

Sarah is an advocate of social justice and social change. She has volunteered for Bus Stop Films since 2011 where she began as a classroom support worker and documentary tutor. She’s a risk taker, unafraid of challenging the status quo, as seen through the several years she’s spent travelling the world documenting forgotten injustices, particularly within Africa, where she almost always risked her life in the process. Sarah believes film production should have a purpose and an impact. She has produced and filmed work for national television including a an exposé on Nodding Disease within Africa in a bid to give voice to some of the most vulnerable people on earth and advocate for world class health professionals to give aid.

Sarah studied International Relations, has 7 years experience as a teacher and personal development planner for people living with disability. Sarah’s role as Relationships and Opportunities Manger for Bus Stop Films sees her establishing new partnerships and opportunities for Bus Stop’s students.

A headshot of Dianna La Grassa

Dianna La Grassa

Program and Communications Manager

Dianna has a strong business background, having worked in banking for 8 years and specifically financial education for the past five years. She holds a Master of Business Administration and an undergraduate degree in Psychology. In addition she is a NIDA trained actress and has starred in independent feature films such as the award winning 54 Days.

With the understanding that the Arts and Entertainment industry can sometimes be a hard nut to crack, she wanted to find a way to fully utilise her skill set and give back to an industry she loves. Bus Stop Films is a place where her combined passions and skills sets can flourish.

She joined the Bus Stop Films team because she believes in what they do and what they stand for: inclusivity. Becoming their communications manager and additional support worker has ignited her passion for change within the creative industry and given her hope for the industry’s future. Watching the students blossom in these interactive and unique environments and seeing them develop real life skills through their passion is what makes this an organisation she is proud to be a part of.

A headshot of Erin Black

Erin Black


Erin’s production experience is as colourful as her disposition, with years of experience in commercial television and independent films. Her roles have varied, from head of production to business management and finance – Erin is adaptable, dependable and  approachable.

Erin has worked as a production coordinator for numerous ABC series including (The Chaser 2011-2014), broadcast documentaries (ACDC documentary- blood & thunder), live television broadcasts (Eurovision 2015), and is currently working on Australia’s first Netflix original animation series ‘Kazoops’. She likes to challenge herself by delivering different formats and content for a wide range of audiences.

Erin shares Bus Stop Films’ passion in telling the stories that audiences don’t hear every day – working as Bus Stop’s current film producer means she can put her skills to use and create social change while doing what she loves!

A headshot of Johnny Gabrael

Johnny Gabrael

Book Keeper

Johnny is a CPA who brings strong commercial experience across multiple industries and disciplines. His expertise in this area includes taxation, BAS, GST, PAYGW and expertise in a Xero accounting software. Johnny has previously worked in not-for-profit organisations and brings an accounting passion for small to medium enterprises. He was seeking a way to return to work in the non-profit field and upon seeing the important and essential work that Bus Stop Films was doing, he felt this was a perfect opportunity to get back into this sector. Johnny is an essential member of the team and believes in the messages and values espoused by Bus Stop Films and its team.


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